The Future Laboratory, founded in 2001, and they made two promises to innovate and to inspire. They are specialised in brand forecasting, bespoke research and brand innovation consultancy so they help you develop, drive and manage strategies that embrace consumer change. And division of this, they have online trend forecasting and consumer insight network, called LS:N Global. And recently they has launched XX v XY microsite which features opinions on gender-related subjects on any digital form of design that affect social, cultural and commercial lives and they explore this macro trends as a main part of their trend briefing Autumn Winter 2013. Here are their questions:
“Men versus women, soft versus hard, Womenomics versus Mennaissance. Six years ago we introduced you to the terms and trends that have now become commonplace in discussions and debates about the changing role of men and women in society today.
The XX factor
In Womenomics, we looked at whole-brain thinking, intuitive design processes, and how and why emotional intelligence was one of the most effective and powerful tools in developing everything from the perfect brand to the most collaborative, creative and convivial workspaces where ‘femalepreneurs’ reign supreme.
The XY factor
In Mennaissance, we looked at New Lads, Male Dandies, Retrosexuals and New Gents – the forerunners of today’s bearded, button-up-shirt, craft beer-drinking hipsters.
Six years on, how has the battle of the XXs or XYs changed? For better? For worse? Until debt do they part?”