Author Archives: Myounghee Jo

Goldsmiths, University of London, Graduation Ceremony 2016

Graduation Ceremonies 2016

This was one of the big and exciting projects for me personally. Basically, it’s redesigning whole visual identity of Goldsmiths graduation ceremonies for 2016. I needed to produce all different campaign materials for this graduation ceremonies. The main theme was from mortarboard (graduate square cap) and it was very clear and straightforward to develop further marketing materials.

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Feedback from clients:

“Everyone really liked the graduation materials – so thank you!!”

“Yes everything went really well thank you – we’re really pleased. All printed materials were very well received. The tickets looked fantastic!”

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

Goldsmiths, University of London, Graduation Ceremony 2016

© Goldsmiths Graduation Ceremony 2016, University of London

www.gold.ac.uk/graduation-ceremonies

Goldsmtihs, University of London, Short Courses, Visual Identity, Marketing materials, campaign, graphic design, print design, web design

Short Courses Visual Identity

This is brand new campaign which Goldsmtihs offers unique short courses in the arts, social sciences, business, design, computing and more. The communications team proposed to implement a multi-channel campaign to raise awareness of the short courses offer and a conversion strategy to fill course places. My job was delivering and impactful creative and messages that give audience a reason to sign up, and ultimately apply to a short course and rich, engaging contents: print and we marketing materials to raise awareness of Goldsmiths Short Courses programme.

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© Goldsmiths Short Courses, University of London

www.gold.ac.uk/short-courses

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet

Goldsmiths Prize 2015

“Fiction at its most novel.”

The Goldsmiths Prize was established in 2013 to celebrate the qualities of creative daring associated with the University and to reward fiction that breaks the mould or extends the possibilities of the novel form. The annual prize of £10,000 is awarded to a book that is deemed genuinely novel and which embodies the spirit of invention that characterizes the genre at its best. For this event, I provided marketing materials together with designer, Ted Low.

The Goldsmiths Prize Logo is designed by Lizzy Burt

Digital Poster

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet

A3 Poster

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet

A6 Programme Booklet

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet © Goldsmiths Prize 2015, University of London

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet © Goldsmiths Prize 2015, University of London

Goldsmiths, University of London, Graphic Design, Visual Identity, Event marketing materials, poster, digital poster, programme booklet © Goldsmiths Prize 2015, University of London

www.gold.ac.uk/goldsmiths-prize

Goldsmiths University of London, Films from the Underside, event poster, event programme booklet

Films from the Underside

I’ve got a great opportunity to get involved and helping this interesting film festival, showcases political documentaries coming from, and about, almost every corner of the world. I’ve been working closely with the team on the ‘look and feel’ for the festival, shows a couple of routes and narrowed it down to one final route that could be applied across all print and online materials. For example, the hero image on the website, event listings, Facebook banner as well as the poster and programme.

Poster

Goldsmiths University of London, Films from the Underside, event poster, event programme booklet

Programme Booklet

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www.gold.ac.uk/news/films-from-the-underside

RD Capital Partner logo design

RD Capital Partner Logo Design

The goal of this project is to provide RD Capital Partners LLP with a logo which presents firm identity visually and can be a platform having a chance to be a new business partner in their targeted market, also to provide prospective client vital firm image and information about RD Capital Partners LLP business operations with fresh, young and trustful look.
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www.rdcapitalpartners.com

Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future

Project Marvel: Kimberly-Clark

How Kimberly Clark can harness sustainability for brand success.

The primary aim of Project Marvel was to inspire, engage and equip the Kimberly-Clark family care team with the commercial opportunities afforded by sustainability and use this understanding to generate sustainability messages at Kimberly-Clark, Family Care and Brand level. To full fill this objectives and successful workshop which could engage Kimberly-Clark North American team, Forum for the Future requested marketing materials: 5 weekly newsletter and 4 info graphic posters.

A2 Posters
Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future

Weekly E-mail Newsletter
Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future Project Marvel, Kimberly-Clark, workshop, marketing material, infographic, Forum for the Future
forumforthefuture.org