MYOUNGHEE JO

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Short Courses Visual Identity

This is brand new campaign which Goldsmtihs offers unique short courses in the arts, social sciences, business, design, computing and more. The communications team proposed to implement a multi-channel campaign to raise awareness of the short courses offer and a conversion strategy to fill course places. My job was delivering and impactful creative and messages that give audience a reason to sign up, and ultimately apply to a short course and rich, engaging contents: print and we marketing materials to raise awareness of Goldsmiths Short Courses programme.

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www.gold.ac.uk/short-courses

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